Who would have thought that simple could be so hard?
A data-driven, technology consultancy, committed to making the complex feel simple, needed a bold brand for its launch. Working closely with the CEO and founder, a visual language rooted in bold simplicity was developed. This included a strong wordmark and a design system where all communication was distilled to its essentials, while still leaving space for creativity and character. The brand continues to evolve following a year of rapid growth and success.
Client: Team Circle
Role: Lead Design