Proving anyone can
play cricket anywhere
Cricket in the UK is often seen as exclusive and distant from street culture. To shift this perception during the 2019 ICC Cricket World Cup, a touring Fanzone was created across eight cities, bringing the game closer to the public. Fans could watch live matches and take part in skill-based activities inspired by everyday spaces like streets and backyards. Leading the design team, the work spanned structures, branding, activities, and production across two touring kits. The Fanzone drew over 310,000 attendees, with 40,000 actively participating.
Agency: People
Client: ICC
Role: Design Lead