Celebrating the Frontline Workers of the UAE
Tasked with honouring frontline workers and fostering community engagement, we created a culturally rich, inclusive touring festival across all seven emirates. I looked after the art direction and experience development for the festival, which centred around a legacy of permanent public sculpture. The programme featured live performances, hands-on workshops, and real frontline stories. With over 50,000 attendees, the experience delivered meaningful, multi-generational engagement and left a lasting mark of gratitude across the UAE.
Agency: People
Client: National Projects Office UAE
Role: Art Direction