Building the framework for new boundaries
To re-position Boundaryline in New Zealand's growing market, the focus shifted to the medium-density housing sector, targeting architects and designers. While maintaining alignment with the brand's existing identity, the goal was to elevate key deliverables like Sales and Product Guides. The team crafted a new design language inspired by architectural technical grids, expanding the color palette, introducing a custom icon system, and developing unique grid elements to enhance the overall brand experience for a new target audience.
Agency: Augusto
Client: Boundaryline
Role: Lead Design