Transforming athletes
into icons for the next generation
To celebrate the launch of the Black Ferns jersey and the Women’s Rugby World Cup in Aotearoa, we created a legacy for young girls; a bold iconic poster series of the four Black Ferns players, with designs crafted around their playing style and personalities. I developed the distinctive artwork and oversaw the design and roll out of the in-store displays, social content, and pitch-side advertising. The campaign’s impact was felt through emotional responses from players and parents eager to be able to purchase the posters for their daughters.
Agency: Augusto
Client: adidas
Role: Design Lead