A chance to upgrade your play
To launch adidas Rugby’s new boot range ahead of the 2023 Rugby World Cup, we developed a bold, gaming-inspired campaign that reimagined how rugby connects with a new generation. Real-world players from across the globe were fused into a bespoke Y2K digital universe, created in collaboration with UK-based motion studio Greedy Goons. Tasked with blending photography and digital environments into a seamless and visually striking system, I lead the design and production of campaigns 2D assets (including image retouching), ensuring they were adaptable across social media, e-commerce, and in-store retail displays.
Agency: Augusto
Client: adidas
Role: Lead Design