Experience speed like never before
To build anticipation for the TERREX Agravic Speed Ultra launch, adidas brought the experience to the heart of trail running, UTMB in Chamonix. We developed two showroom takeovers, each with two phases, to tease the innovative shoe, blending cutting-edge design with a rush of excitement. We created custom shoe displays, a dynamic product timeline, and a full brand takeover of both store interiors and exteriors, all focused on capturing the essence of speed and adventure.
Agency: Augusto
Client: adidas TERREX
Role: Design Lead